Key Account Management

Identify key accounts using 80/20 rule & sell deeper and wider into them


Reduce vulnerability from competitors & strengthen
relationships, to help clients grow their businesses

Outcome

  • 1
  • 2
  • 3

Training Content

Although the content of the training will vary, below are examples of the content a programme might include:

Key Account Management

Training Content

Content will be tailored to your organisation so that it is absolutely relevant and specific to your individual/ company needs. From experience, typical content may include;

 

  • The crucial management of large or complex organisations in today’s market conditions
  • The different levels of objectives that need to be worked on to secure success–
    • To grow business in the account by selling deeper and wider
    • To improve the performance of the key account
    • To develop strong relationships with the key account
  • Benchmarking current practice against best practice
“I found the training incredibly practical and was able to use it straight away"

Training Content

  • A competitive business game that illustrates the key elements of successful key account management.
  • Developing true‘partnership’ status
  • Defining the key intelligence areas to manage large organisations effectively and prioritise efficient plans of attack
  • How we can really add value to our most important clients
  • Examples of best practice tools that can be used to develop a Partner Plan to build relationships and maximise business
Key Account Management
“I found the training incredibly practical and was able to use it straight away"

Training Content

Although the content of the training will vary, below are examples of the content a programme might include:

Key Account Management

Training Content

  • How to identify cross selling opportunities for other parts of the organisation
  • How to develop each Account Manager’s book of business by maximising on referrals
  • Developing the techniques to widen and deepen relationships in large accounts
  • Each Account Manager will use the tools, tactics and techniques to win additional business from nominated key accounts/ prospects.

Our Clients Feedback

BMS

,
BMS

Brintons

,
Brintons

Citynet

,
Citynet

Compass Underwriting

,
Compass Underwriting

Integro

,
Integro

East Northamptonshire Council

,
East Northamptonshire Council