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    Win more business for your business

    Business delevopment training programmes tailored to the unique needs of your people

    More clients – improved sales skills mean more sales (it really is that simple)
    More ROI – salespeople can be expensive: better performance brings a higher ROI for training
    More confidence – get your sales force motivated and ready to fire on all cylinders
    More relevance – your salespeople learn only the practical skills they need

    Tailored Business Development training for your team

    Whether you need to get back to basics, you just need a “refresher” course to re-energise your team or you need to completely revitalise the business culture, we can help you deliver the Business Development training you need.

    Most Business Development courses suffer from an “off the shelf” approach.

    With Impel Dynamic, we don’t design anything until we know your organisation and your needs.

    Once we achieve an in-depth understanding of the strengths, gaps, and shortfalls in the skills set of your team, that’s when we really get to work.

    From there, our in-person or virtual courses are geared towards improving your team’s confidence, activity levels, conversion rates, and ultimately sales numbers.

    Over 25 years of experience in Business Development training for organisations of all types means we can help you with:

    • Selling skills e.g. opportunity creation, objection handling, closing, etc.
    • Soft selling e.g. networking, building rapport, presenting solutions
    • The psychology of selling
    • B2B sales and B2C sales
    • Negotiating skills
    • Exhibition selling
    • Retail selling (including upselling and cross-selling)
    • ​Telesales courses (both inbound and outbound sales)
    • Key account management
    • ​Presentation skills

    How are we helping other organisations?

    Multi-million-dollar deals

    Today we drive multi-million dollar deals out of our Inside Sales function that were largely discarded beforehand. From the first engagement with the team at Impel Dynamic, it was clear that they do things in a different way to vendors we had used before. They worked incredibly hard to truly understand our requirements, our market, our business and importantly our people before they went into delivery. The result is that Impel felt part of our business and shared our passion for success. I thoroughly enjoy working with the team and come highly recommended.


    An excellent return on investment

    We worked with the people at Impel Dynamic in looking at many facets of our business including setting the right culture, sales training, key account management, time management, leadership training. The list goes on. I can honestly say we benefited greatly from the team’s input. We incorporate the learnings into our business on a daily business.

    We now work with real clarity around where we are, where we are going and how we get there. An excellent return on investment.


    Significant and measurable improvements in many of our KPIs

    Following a successful programme with our Global Team, we have been hugely impressed by the quality of service, approach and delivery.

    Their expertise and training techniques have exceeded expectations with a carefully tailored and specific programme, relevant to our needs, delivered across a complex team landscape both locally in the UK and with our international offices.

    Since using ID, we have noticed a number of significant and measurable improvements in many of our KPIs. We now regard the Team at ID as trusted and valued business partners and have no hesitation in recommending them, their people and their services to others.


    3 proven steps to better sales performance

    Research & Programme Construction

    We start by researching your organisation, conducting one-on-one interviews with you and your people to find out what you want to achieve and where the main sales gaps and shortfalls are.

    We observe as your team works and note the findings.

    Practical Learning

    Our findings from step one are addressed in a fully customized training programme.
    This may include group workshops or individual training sessions in person or virtually-delivered: all within a suitable timeframe and using a combination of highly practical learning methods.

    & Follow-Up

    We follow-up to ensure successful implementation of training—including one-on-one coaching sessions (in the field, if necessary) and simulations to reinforce the skills, if required.

    Who are we?

    We accelerate results through actionable and positive change to sales practices.

    We can all talk about “competitive advantage” but the greatest advantage you get is by selling more than your competitors and retaining the new business you bring on.

    So, let your competitors worry about competitor advantage. Meanwhile, we’ll help you bring in the numbers.

    Impel Dynamic is all about sales. More specifically, we’re about introducing better sales practices and developing sales cultures that enhance your numbers.

    We train and coach sales teams to:

    • Win more business by improving sales skills
    • Retain more business by improving account management skills
    • Grow business by developing relationships and selling deeper and wider
    Over the past 25 years, our consultants have occupied high-level sales and leadership roles and worked with organisations of all shapes and sizes: from large blue-chip conglomerates to SMEs—both here in Europe and further afield in Australia, North America and the Middle East.

    We provide all the tools needed to cultivate sales teams that are equipped to improve new business and business development results.

    We don’t just bring “best practice” sales protocols but help you to identify “next practice” by remaining abreast of trends, developments, market changes, and future opportunities.

    What can you expect from us?

    As you can see from previous client comments, working with Impel Dynamic assures you of:

    • A completely tailored approach to sales training—taking into account your needs, your industry, and your desired culture
    • ​A collaborative approach—with a dedicated consultant who will become a trusted partner in your business
    • A clear action plan that you can see from the beginning and track progress towards
    • A measurable return on investment that can be demonstrated to the board, upper management, etc.

    How do you charge for your training programs?

    All pricing is tailored according to your training requirements and is fully broken down within a proposal once your needs have been assessed.
    You can start the process now with an indicative quote…