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    PROVEN METHOD & IMMEDIATE RESULTS

    Sales Training

    Accelerate your sales growth

    Win more business. Create new opportunities. Build a sales team that gets results.

    99% client satisfaction. 6X average ROI. 25+ years.

    It’s time you met Impel Dynamic.

    TAILORED FRAMEWORK

    BESPOKE SALES TRAINING

    Training you apply from day #1

    Your sales team wants to sell more. They just don’t know how.

    Equip your team with customised sales training that meets them where they are and prepares them for the future.

    Deliver impact from Day 1!

    PROVEN METHOD DELIVERED BY EXPERTS

    BUSINESS DEVELOPMENT TRAINING

    Win more business for your business

    Is your company seen as a supplier or as a valued partner?

    Turn your professionals into trusted advisors who spot new opportunities and close major deals.

    Win business you couldn’t get before!

    ENGAGING & EFFECTIVE

    LEADERSHIP & MANAGEMENT TRAINING

    Prepare your leaders for the future

    What will your results look like in 2 years?

    Give your leaders the tools they need to make the right decisions and succeed.

    You got here. Let’s get you there!

    Trusted By:

    of our clients say they
    would recommend us
    of clients say they received a significant return on their investment
    of our clients say that we exceeded expectations
    of managers see a positive change in behaviour

    25+ YEARS. 99% CLIENT SATISFACTION. 6X AVERAGE ROI.

    STRATEGIC SALES TRAINING

    Business is changing. Is your organisation ready?

    Impel Dynamic is the leading UK sales training provider that specialises in B2B and B2C sales training for organisations of all sizes. Are you ready to win more business, create scalable sales processes, and define not only best practices today – but next practices for the future?

    If your team struggles with…

    • Hitting their targets
    • Maximising value out of every account
    • Winning new clients
    • Unreliable (or non-existent) sales processes
    • Modern ways to sell
    • Selling the value rather than price
    • Clients exploring your competitors

    Our sales training will deliver tangible results:

    • Confident teams ready to take on C-suite deals (and win)
    • Clear, step-by-step strategic selling plans
    • Fully-bespoke programmes that resonate with your team
    • Future-proofed systems & processes
    • Clients delighted to hear about new opportunities
    • New and innovative ways to sell
    • Measurable ROI

    Sales Training Solutions

    Improve your sales performance with solutions made by sales experts!

    01

    Customised Sales Training

    Improve your sales culture with a fully tailored programme that shows your sales team how to be even more successful in their environment

    02

    Open Courses

    Help individuals in your sales team acquire valuable sales skills with like-minded professionals in our open courses

    03

    Online Sales Training

    Equip your sales team with key skills for converting prospects in virtual environments

    04

    Sales Coaching

    Grow your salespeople’s potential with strategic 1-on-1 sales coaching

    05

    Sales Consultancy

    Discover new solutions to increase the bottom line with our sales consultancy services

    06

    Sales Management

    Show your managers how to lead the sales teams of the future with expert-led training

    Customised Sales Training

    92% ROI SUCCESS RATE

    BESPOKE SALES TRAINING

    Tired of struggling with sales performance? Increase your revenue with our bespoke sales training. Highly customised sales training gives your salespeople tools to overcome obstacles and close major deals.

    Strategic areas:

    • B2B & B2C sales
    • Natural selling
    • Psychology of selling
    • Relationship building
    • Maximise conversion
    • Applicable from day #1
    • Discover upsell and cross-sell opportunities

    Learn more

    INVEST IN YOUR FUTURE

    LEADERSHIP & MANAGEMENT TRAINING

    Better leaders = better results. Give your managers strategies and leadership skills for the future with actionable leadership & management training. Lead the way with practical frameworks for managing teams, challenges, and strategy.

    Strategic areas:

    • Range of roles (from junior to C-suite)
    • Proven people mangement stratigies
    • Strategic decision-making
    • Building team trust
    • Motivating teams & individuals
    • Delegation
    • Leadership audits

    Learn more

    PROVEN METHOD

    BUSINESS DEVELOPMENT TRAINING

    Confidence is irresistible. Say goodbye to being an efficient supplier and become your clients’ trusted partner. Became masters at strategic selling and implement intelligent tactical plans to win new opportunities. Build multi-level relationships, and sell deeper and wider to a range of decision-makers.

    Strategic areas:

    • Business development training
    • Key account management
    • BD process development
    • Tender-winning strategies
    • Presentation skills
    • Proposal writing
    • Social selling

    Learn more

    1-ON-1

    SALES COACHING

    Sales coaching is only useful if it leads to action, change and results. Our coaches are experts in helping individuals and teams shape practical plans relevant to their situations, strengths and personalities

    Book A Call

    EXPERT HELP

    SALES CONSULTANCY

    Even outstanding sales teams deal with sudden market changes, unexpected events, or agonising sales issues. Our consultancy team blends experience, psychology, and pragmatism to help you thrive.

    Book A Call

    Open Courses

    It’s time to become an authority in your field!

    Join us for practical courses with like-minded individuals in major cities in the UK and improve your sales skills with experts.

    Virtual Sales Training

    Can you handle the future of sales? Help your sales force build online relationships that are as powerful as face-to-face connections. Start delivering engaging virtual presentations. Eliminate objections. Add power to your negotiations with tailored virtual sales training.
    SALES FOUNDATIONS
    OPEN SALES TRAINING COURSE

    Want to deepen your sales knowledge? Join our experts for an intense two-day open sales training course and walk away with proven frameworks, essential skills for the modern world, and techniques to confidently prepare, convince and close. Enhance your influence and persuasion skills to sell more.

    Learn More

    Accelerate Your Growth

    We have helped enterprises close over £1,000,000 in deals they wouldn’t have accessed before.

    Are you ready to transform your bottom line?

    How are we helping other organisations?

    Multi-million-dollar deals

    Today we drive multi-million dollar deals out of our Inside Sales function that were largely discarded beforehand. From the first engagement with the team at Impel Dynamic, it was clear that they do things in a different way to vendors we had used before. They worked incredibly hard to truly understand our requirements, our market, our business and importantly our people before they went into delivery. The result is that Impel felt part of our business and shared our passion for success. I thoroughly enjoy working with the team and come highly recommended.

    Work with real clarity

    We worked with the people at Impel Dynamic in looking at many facets of our business including setting the right culture, sales training, key account management, time management, leadership training. The list goes on.

    I can honestly say we benefited greatly from the team’s input. We incorporate the learnings into our business on a daily business.

    We now work with real clarity around where we are, where we are going and how we get there. An excellent return on investment.

    Successful programme with our Global Team

    Following a successful programme with our Global Team, we have been hugely impressed by the quality of service, approach and delivery.

    Their expertise and training techniques have exceeded expectations with a carefully tailored and specific programme, relevant to our needs, delivered across a complex team landscape both locally in the UK and with our international offices.

    Since using ID, we have noticed a number of significant and measurable improvements in many of our KPI’s.

    We now regard the Team at ID as trusted and valued business partners and have no hesitation in recommending them, their people and their services to others.

    Some of our stats and facts

    99% of our clients say they would recommend us

    92% say they received a significant return on their investment

    +88% of our clients say we exceeded expectations

    95% of managers see a positive change in behaviour

    99% of our clients say they would use us again

    97% say our programmes are extremely practical

    Our News and Views

    6 Ways to Build a Successful Sales Team

    6 Ways to Build a Successful Sales Team

    6 Ways to Build a Successful Sales Team

    With winter now well and truly behind us, we thought we’d have a bit of fun here at Assertive Media and update our research of the fun facts about SEO, Online Marketing and the World Wide Web.

    read more
    Why omnichannel is the future of sales

    Why omnichannel is the future of sales

    New research confirms that ‘omnichannel’ is not a pandemic workaround, it’s a critically important fixture for B2B sales globally, and one that’s here to stay. We explore what this means for the future of sales and why sales training is more critical now, than ever...

    read more

    Bespoke Sales Training FAQs

    How do you customise sales training?

    We want you to confidently use the new knowledge from day 1, so we’ll sit down with you and your sales leaders to identify the challenges you need to solve before creating the bespoke sales training program.

    From there, we’ll structure and deliver a training program that reflects your product, audience, and unique daily sales reality. Your sales team will get an action plan they can follow to improve their results right away.

    We’ll review and discuss our proposed structure together to create a course that fits what your sales professionals need.

    Who are your sales training providers?
    Our sales instructors are sales professionals with years of experience in B2B & B2C sales (and they’re phenomenal at it). They’ve grown organisations from £2 million to £30 million and helped add millions of dollars to their enterprise clients.

    They’ve scaled single-digits sales teams to three digits. Their knowledge delivered compound increases in every area of the sales team, averaging 10%+ in each improvement area, resulting in 6X average Return on Investment.

    Our instructors are the best in their field with a proven track record they now bring to your company.

    Simply put, our instructors are exceptionally high performers in the sales arena. Your team will be trained by some of the very best sales professionals in the country.

    How do I choose the right sales training programme?
    Get in touch with our team or call us right away at 0203 325 7777. We’d be happy to discuss different options with you and your sales leadership.
    Where are your open sales courses held?
    Our open sales courses are held in major UK cities, including London, Birmingham, and Manchester. We also deliver courses virtually worldwide.

    If you opt for a customised sales programme, we can deliver it in your place of business or virtually, depending on your preferences.

    How much does sales training cost?
    Definite pricing is tailored to your requirements after better understanding your specific needs, but you can get a preliminary quote here.
    What Methods do you use in sales training?
    Specific methods depend on the programme and your team’s preferred learning style, but we typically use a blended approach: workshops, assessments, simulations, review sessions, mentoring, and more. We believe in a hands-on approach that helps your sales team implement new knowledge as they learn.
    What aspects of sales can you help with?
    We can cover every aspect of sales. From offering leadership and management courses for directors to helping sales teams overcome objections virtually. Our experts can help you with a variety of skills.

     

    For example…

    • Craft a remarkable and measurable sales strategy
    • Instill more confidence in your teams
    • Identifying the right prospects
    • Prospecting
    • Social selling
    • Advanced question skills
    • Presentation skills
    • Objection handling
    • Negotiating
    • Influencing and persuasion
    • Closing and gaining commitment

     
    If our existing courses do not cover your needs, explore our customised sales training.

    Do you offer other services?

    Yes, we do! We also offer leadership & management programmes, consulting, coaching, help with developing customer experience, time management, and recruitment skills. We also provide audits and mystery shopping.

    Do you have any free sales resources?

    for our perspective on the future of sales.

    Talk to us about a campaign

    Fill in the form below, and we’ll get back to you within 1-2 hours during working hours.